The Business Standard
Supported campus-level news outreach and communication—helping distribute selected stories and initiatives through student networks.
Shared and promoted selected news/articles and TBS initiatives through campus networks
Maintained consistent messaging and announcement clarity
Supported student communication and outreach coordination
Strengthened public representation of a national news brand
As an EDGE Associate at The Business Standard, I worked closely with the newspaper's youth development wing to support news outreach, student communication and public relations activities. I helped share and promote selected news, articles and TBS initiatives across campus networks, ensuring relevant stories reached a wider student audience.
Through this role, I gained practical exposure to news distribution, campus-level public relations, and media communication. It strengthened my ability to represent a national newspaper, maintain consistent messaging and manage information flow between students and the organization.
This experience helped me understand how professional news platforms build trust, engage communities and maintain their public image.